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Website Tracker Litigation Continues to Pose Compliance Headache: Updates on CIPA and Related Litigation
Plaintiffs’ attorneys have been relentlessly targeting companies that deploy common website tracking tools with demand letters, arbitration, and litigation arguing that their use of chatbots, analytics, and targeted advertising tools violate applicable privacy laws, including but not limited to the California Invasion of Privacy Act (CIPA). This trend has shown no sign of slowing down, and it is likely only to accelerate with the increasing adoption of new “black box” artificial intelligence (AI) tools across a range of business applications.
