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NCAA Adopts Proposal for Stricter Name, Image, and Likeness Rules for Student-Athletes
On January 10, 2024, the National Collegiate Athletic Association’s (NCAA) Division I Council unanimously adopted a proposal for stricter student-athlete protections related to name, image, and likeness (NIL) rules. The protections include making education on NIL available to student-athletes and schools; the creation of standardized NIL contract recommendations; “voluntary” registration for service providers; and providing nationwide data on NIL to student-athletes and schools. This adopted proposal will become effective on August 1, 2024.
